Revolutionizing Personalized Training
Fitz by AI
Fitz is a fitness app I designed as part of a freelance project to create a concept that addresses the needs of fitness enthusiasts seeking personalized workout plans and progress tracking.
Client
Fitness client (Freelance)
Duration
4 weeks
Team
Solo Project
Scope of work
End-to-End Design
Mobile App Design
Product Design
UX Research
Wireframing
Prototyping
UI Design
To design a fitness app that offers customized workout plans, progress tracking, and motivational features, focusing on intuitive navigation and an engaging visual experience.
Many fitness apps overwhelm users with generic workouts, inconsistent tracking, or overly complex navigation. The client wanted a clean, intuitive app that felt approachable for both beginners and advanced users, while still offering customized plans and visual progress tracking.
To better understand the fitness landscape and user motivations, I conducted secondary research using industry reports, market data, and government health statistics. The findings highlighted the growing opportunity within the fitness sector, with global industry revenues continuing to rise and a steady increase in demand for digital fitness solutions.
$216B
Expected revenue in fitness industry for 2023
66%
Revenue increased in online fitness in 2021 compared to pre-pandemic
$59B
Projected revenue by 2027 for online fitness industry
Guidance
150 mins
moderate to vigorous-intensity aerobic physical activity per week should be met as outlined by the Canadian Physical Activity Guidelines
Format
73%
of Canadians said they prefer to exercise on their own rather than in a gym or group setting according to Made in Canada.
Experience
1 in 5
Canadians said their fitness has declined before the pandemic as reported by CTV News
To better understand the needs & pain points of my users...
I recruited participants that meet the following criteria:Millennials in their 20s-30s.Reside in Canada.Have exercised at home before at various levels.Comfortable with using technology.
By grouping the insights from these interviews, I identified four key themes that set my design direction.
Content and Access: Easy access to tailored fitness content is crucial.
Motivations and Social Support: Social interactions boost motivation, but there are also distractions that can hinder consistency.
Time Management: Busy schedules are a significant barrier.
Personalized Routine and Progress: Finding and sticking to a tailored routine is challenging.
To solve this issue...
Meet Julie, Our Persona
Ideate tangible features based on interview findings through user stories. By creating user stories, I was able to ensure that FitLife's design and features were deeply aligned with the real-world needs and behaviors of its target users.
Initial Design — Start a Workout Task Flow
My design process began with the typical way users explore a range of workout options. They then select one to examine more closely and start their workout.
How can we encourage users to start their workout?
Looking back at my persona, she is a working professional that does not have enough time and knowledge to build effective and efficient workout routines for herself. Therefore, I decided to add the feature of letting the user quickly create a training plan with the help of AI. The most engaging way to get started is by having an intuitive and casual conversation with Lilia, our AI bot agent!🤖
And how can we facilitate action?
Now that the training plan has been created with our power AI bot, Lilia 🤖, the current challenge is: how can we encourage users to ACT NOW? and integrate this into their daily lives which will eventually turn into their habits?
AI-Powered Training Plan Screen
Schedule & Reminder Screen
Workout Detail Screen
Home Screen w/ To-Do List
The Solution
Click on the Top right button at the below widget to enable full screen and interact on it.
Project Evaluation
• Comprehensive research to inform design decisions:
Conducting extensive secondary research on the problem and user research is essential to understand the impact of the issue and the demand for a solution, ensuring it's desirable for humans, feasible with technology, and viable for business.
• Prototyping for Iteration
Throughout the project, I applied the Double Diamond design process as my guiding framework. This allowed me to systematically explore and define user needs in the divergent stages, then converge on refined solutions through iterative cycles of prototyping and testing. This iterative process has led me to go through several iterations, resulting in a more robust and optimized user experience.
